All About Travel Agencies

Congratulations if you have recently started a travel agency. But wait, your work has just begun. You require unleashing important tactics, to enable sustained and relentless business growth. Following are few easiest, fastest and quickest strategies to increase the sales of your newly started travel agency. Follow every enquiry with five steps of professional communication. One of the biggest mistakes that most of the new travel businesses commit is not constantly following every enquiry. The best way to begin with this is to have a sales team where every consultant without fear professionally communicates with the enquirer. Following are few simple steps of communication:

A courtesy call to find what the inquirer feels about the information supplied to him E-mail extra information or tip rapidly about the prospect’s trip. Further send them a letter thanking them for enquiring. Follow up call to find out their future plans and offer them further assistance. By this time, you successfully establish rapport with them; it is a right time to ask them about the booking details and a final commitment.

All these steps are interchangeable and the key is that they happen over the different mediums like phone calls, direct mail and e-mail.

Types of Travel Agencies

One of the main functions of these agencies is to act as an agent. This includes reservations, selling travel products and tickets and so on, on behalf of one or many suppliers. Usually, travel agents charge a small commission from the overall cost. Check out some different type of agencies:

Commercial and Business Travel Agencies

Most of these agencies have a department of business and leisure travel. The need and requirements of one traveler and the other tends to vary in few ways, and therefore, dividing the duties in different departments helps either department to specialize, finding deals for the leisure travelers on one hand and better deals for business travelers on the other hand. However, there are few agencies specializing in business and commercial travel only. Incidentally, there are not a lot of agencies restricting themselves exclusively to leisure travel.

Cargo Travel Agencies

There are few travel agencies specializing in shipping cargo. Certainly, and that is not completely relevant if you are planning to fly for personal or business reasons. Still, this shows in how many different areas an agency can specialize.

Niche and Multi- Destination Agencies

If you want to divide it in just two types of agencies, you have niche and multi – destination agencies. Multi-Destination are out- bound travel agencies that are large offering flights to any place in the world. Niche agencies are independent focusing on a specific part of the world. Most of the niche agencies cater to the individuals who have families in that country or who go for business regularly. Consider individual preferences, trip objectives and needs while selecting a travel agent. Different types of agencies offer different type and level of services. If you are a regular traveler then you may want to use the services of large corporate travel agency having branches all over the nelson bay holiday rentals world.

Best Travel Writing – Top 10 Travel Novels



It’s hard to find great travel writing, but it’s out there. Part of the reason for this is that so much travel writing is also considered nature writing or narrative non-fiction. Part of the reason is that the field is so competitive because of a lot of good authors competing for a relatively small market space. But there is a wide array of great travel fiction out there, and here is my list of the best ten travel novels I’ve read over the past couple years.

10) Through Painted Deserts, by Donald Miller. This is one I actually found in the “Christian Non-Fiction” section, which can be unfair. There’s no question Miller is a Christian, but he’s a writer first and foremost, he’s not preachy, and his questioning of his own faith, of reasons for existence, of who and what he is or is becoming is reminiscent of the fantastic soul searching that came from the travel writing of the Beat generation. Miller’s account of his trip is great, going through the moments of beauty, the necessity of good road trip music, and admitting his moments of embarrassment and fear as freely as any other part of his journey.

9) Holy Cow: An Indian Adventure by Sarah MacDonald. The early reading of this book can be hard, because after the first few chapters there’s a lot of the Western perspective, the whining of living conditions and poverty, the type of scorn you don’t care to read from travel writing. I’m glad I read the rest, because like “Through Painted Deserts,” “Holy Cow” is about the author’s journey. Sarah evolves and changes chapter to chapter in front of you as she sheds the scornful nature of an atheist “too smart” to fall for superstition, and she opens up, traveling through India and sampling all the different religious beliefs and practices as she becomes a humble Theist who learns happiness, learns to grow, and learns that alien cultures can have a lot to offer the open traveler.

8) Into the Wild by John Krakauer. I first caught sight of this book at a Barnes and Noble on one of the feature tables. I was on winter break from Alaska and visiting family in Iowa. I picked up the book, sat down, and read the entire work in one sitting. Travel book, journalistic book, nature book, adventure book-whatever you call it, this is one heck of a read, and the debate this book causes is deep and passionate. As a wanderlust traveler, I understand the drive the main character feels, as an Alaskan, I understand the native perspective of irritation, of the lack of understanding that nature is brutal and especially Alaska needs to be respected as such.

7) Dark Star Safari: Overland from Cairo to Capetown, by Paul Theroux. Paul Theroux is at his best in “Dark Star Safar,” where his skills of observation and his dry wit are on full display. Paul takes readers the length of Africa via overcrowded rattletrap bus, dugout canoe, cattle truck, armed convoy, ferry, and train in a journey that is hard to forget. There are moments of beauty, but there are also many moments of misery and danger. This is a narration of Africa that goes beyond the skin deep to dare to look at the deeper core of what is often referred to as “The Dark Continent.”

6) Blue Highways: A Journey Into America, by William Least Heat-Moon. This is an auto-biographical travel journey taken by Heat-Mean in 1978. After separating from his wife and losing his job, Heat-Moon decided to take an extended road trip around the United States, sticking to “Blue Highways,” a term to refer to small out of the way roads connecting rural America (which were drawn in blue in the old Rand McNally atlases). So Heat-Moon outfits his van, named “Ghost Dancing” and takes off on a 3-month soul-searching tour of the United States. The book chronicles the 13,000 mile journey and the people he meets along the way, as he steers clear of cities and interstates, avoiding fast food and exploring local American culture on a journey that is just as amazing today as when he first took the journey.

5) The Lost Continent, by Bill Bryson. There are tons of fantastic Bill Bryson books out there, and any one of them could hold this spot here. “The Lost Continent” is Bryson’s trip across America, visiting some common places (the grand canyon), but also exploring the back roads and looking for that familiarity that helps him remember home.

4) Wanderlust: Real-Life Tales of Adventures and Romance by Pico Iyer. Probably one of the best travel writing collections released in recent memory, this collection is under the name Pico Iyer, who helped to edit this collection. These stories come from the “Wanderlust” section of Salon.com and create a varied tapestry of travel writing that will keep the reader flipping from one writer to another.

3) A Walk Across America by Peter Jenkins. This is one of the all time modern classics in travel literature, as Peter Jenkins recalls the story of his 1973-1975 walk from New York to New Orleans. For many readers, this remains a rare travel book that grips you and keeps you. Known as a travel writer who will walk anywhere, including Alaska and China, Peter Jenkins says, “I started out searching for myself and my country and found both.” That sums up what travel writing should be all about.

2) Travels w/ Charlie by John Steinbeck. This was a novel that helped John Steinbeck win a Nobel Prize in Literature. “Travels with Charlie” is a fantastic travel narrative that gets to the heart of travel, the point of the trip, and the strange confrontation and realization that the places and people you remember are gone once you are. As he revisits the places of his youth that many of his books are based on, he realizes on seeing old friends that they’re as uncomfortable with him being back as he is with being there. A great story about travel, about home, about mourning lost history, about aging, and about America-this should be required reading for every high school student.

1) The Dharma Bums, by Jack Kerouac. The beat generation was full of great travel narratives, and Jack Kerouac was the master of powerful, moving, passionate language that unfolded stories like few people have ever managed. While “On the Road” is the most often pointed to travel narrative by Kerouac, “The Dharma Bums” is a better book. Full of passion, interesting characters and stories, and the kind of passionate language and powerful prose that made the beat generation writers popular, this Kerouac book is extraordinary and deserving of its number one spot.

Travel Agency Marketing – Few Marketing Strategies For a Travel Agency



Do you run a travel agency? This article explains about travel agency marketing plans and strategies.

a. Marketing Objectives: Have a marketing objective plan before you proceed with your marketing plans. The plan could be like this.

1. Achieve an annual growth rate of at least 15%.

2. Have strategic alliances with health clubs, local athletic organizations, and retailers.

3. Become the market leader of adventure travel in the California area in 3 years.

4. Generate sales of approximately $500,000 in year one and increase sales 10% annually.

5. Maintain a gross profit margin of 20%.

b. Marketing strategies: In order to achieve the above goal, your strategies should be this way. Target marketing: Develop plans targeting couples and individuals aged 25-35, married, with household income greater than $60,000. Secure corporate accounts by targeting local businesses.

c. Brand Recognition: Develop brand recognition by using print and electronic advertising campaigns and local radio shows. Use alliances to conduct promotions and giveaways. Utilize the networking benefits by participating in trade shows, and publications.

d. Services: Offer services like assistance with passports. Increase the assurance and satisfaction of the customer. Conduct 10k race, 5k fun run race, and a mountain-bike race. Giveaway prizes to the winners. You will also get media attention this way.

e. Online marketing: Create a website and let people know the availability of the vehicles. Let them book online. List different promotional plans in your site. Start a blog and start writing about your achievements and goals. Let people feel special about your service. Hire an SEO expert and tell him to optimize your site for low competition, location based keywords.